The Toyota Triple Crown Series is a new dimension in triathlon that brings additional drama and excitement to three existing Life Time Tri events: Life Time Tri Minneapolis, New York City Triathlon and Life Time Tri Oceanside. The newly created Series awards $50,000 to the top professional female or male triathlete who compete in all three Toyota Triple Crown events. The Toyota Triple Crown winner is declared at Life Time Tri Oceanside using an ‘equalizer’ time handicap format judged by Life Time.

For 2013, professional triathletes had seven nationwide Life Time Tri events to choose from to earn points toward the Life Time Tri Series Championship. Athletes earned points at a minimum of three and up to five of the 2013 Life Time Tri Series events, including the Series Championship event, the all-new Life Time Tri Oceanside. In addition, there was the all-new Toyota Triathlon Triple Crown. An equalizer series format, the Triple Crown included the Minneapolis, Chicago and Oceanside events.